One of the core challenges facing decision makers is how to choose initiatives that will maximise the impact of their policies. Faced with a number of possible options to effect public change, how do we discriminate amongst the various paths and choose the one that will have the greatest public impact? Are there practical ways to evaluate and plan for impact?

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This event brought together think tanks and decision makers of international Geneva and provided them with tools and ideas for improving their public impact. The team from the Centre for Public Impact shared their experiences that have helped policymakers identify and focus on initiatives for the greatest public impact.